The Ice Cream Man

A Run-In with the Law of Diminishing Marginal Utility

Is it possible to have too much of a good thing?
Yes--and we even have a graph for it!

The college-level concept of Diminishing Marginal Utility explained in a fun, simple way that makes it accessible to learners in most age groups. Tokartoons presents the college-level Economics concept of Diminishing Marginal Utility explained in a fun, simple way that makes it accessible to learners in most age groups.

This is a lesson created by Bette Tokar, Ed.D, while she was a Professor of Business Administration at Holy Family University in Philadelphia. Rob Tokar added to the script, storyboarded it, directed and recorded the voice performances and animated it.

It was shown to a packed room at an Economics Education conference at Robert Morris University in Pittsburgh, PA and received high praise from the attendees.

The Martians Invade the Shoe-niverse

A Tale of the Six-Legged Race and the Long Run

Martian flying saucers descend on a strip mall and something's about to get zapped.
Will it be prices? Profits? The owner?

This video introduces the short run and if a business can ever afford to take less money for a product...and if so, for how long? We do more than just tell you the answer -- we also show our work!

As with all Tokartoons, the video is designed to give instructors as much flexibility as they like, so once the concept is introduced, teachers have the option of stopping the video or letting it play on and go further in-depth.

Video will be added to this space by JULY 31, 2024.

Jack and the Barter Talk

(or "How Do You Make Change When Someone Is Spending A Cow?")

Why is money better than barter?

What's a good trade for magic beans?

Should you really take economic advice from a talking cow?

The answers to all of these questions (and more) will finally be revealed!