A Run-In with the Law of Diminishing Marginal Utility
Is it possible to have too much of a good thing? Yes--and we even have a graph for it!
The college-level concept of Diminishing Marginal Utility explained in a fun, simple way that makes
it accessible to learners in most age groups. Tokartoons presents the college-level Economics concept of Diminishing Marginal Utility explained in a fun, simple way
that makes it accessible to learners in most age groups.
This is a lesson created by Bette Tokar, Ed.D, while she was a Professor of Business Administration at Holy Family
University in Philadelphia. Rob Tokar added to the script, storyboarded it, directed and recorded the
voice performances and animated it.
It was shown to a packed room at an Economics Education conference at Robert Morris University in Pittsburgh, PA and
received high praise from the attendees.
The Martians Invade the Shoe-niverse
A Tale of the Six-Legged Race and the Long Run
Martian flying saucers descend on a strip mall and something's about to get zapped. Will it be
prices? Profits? The owner?
This video introduces the short run and if a business can ever afford to take less money for a
product...and if so, for how long? We do more than just tell you the answer -- we also show our
As with all Tokartoons, the video is designed to give instructors as much flexibility as they like,
so once the concept is introduced, teachers have the option of stopping the video or letting it play
on and go further in-depth.
Video will be added to this space by SEPTEMBER 30, 2021.
Jack and the Barter Talk
(or "How Do You Make Change When Someone Is Spending A Cow?")
Why is money better than barter?
What's a good trade for magic beans?
Should you really take economic advice from a talking cow?
The answers to all of these questions (and more) will finally be revealed!